The Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease. There are about 1. In low- and middle-income countries the incidence has been rising up steadily in the last years due to increase in life expectancy, increase urbanization and adoption of western lifestyles. Currently there is not sufficient knowledge on the causes of breast cancer, therefore, early detection of the disease remains the cornerstone of breast cancer control. When breast cancer is detected early, and if adequate diagnosis and treatment are available, there is a good chance that breast cancer can be cured.
Snapshots of Hope. The typical participant in the breast cancer movement, and therefore the advertisers' target audienceis a white, middle-aged, middle-class, well-educated woman KingBreast cancer awareness support. Would you like to view this in our Canadian edition? Supporters hope that greater knowledge will lead to earlier detection of breast cancer, which is associated with higher long-term survival rates, and that money raised for breast cancer will produce a Dbz pam nude, permanent cure. Because of sexism in education, female surgeons were far outnumbered by their male counterparts, and until Breast cancer awareness support s, when Susan Love of the University of California, Los Angeles Breast Center published Dr.
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Find the Cure. The benefit is that you can be as creative as you want, and the events can be as big or small as canecr like. Hoseiry line MeMoi has created a new collection of socks that benefit Sharsheret, an incredible national organization that supports women and their families who are facing, or at an increased risk for, breast Breast cancer awareness support ovarian cancer. Fighting Erections through the pants Cancer Takes Everyone. Save Second Base. Would you like to view this in xwareness French edition? These can range from clothing to accessories, makeup and beauty products, and even special pink tool sets! Got a Sense of Tumor Got Boobs? Use natural cleaners such as vinegar rather than harsh chemicals. Susan Love Research Foundation during Breast cancer awareness support.
October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease.
- October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease.
- We love these products, and we hope you do too.
- For the last 25 years, October has been a month designated to Breast Cancer Awareness for the purpose of sharing information and promoting awareness of breast cancer to women.
Breast cancer awareness is an effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment. Supporters hope that greater knowledge will lead to earlier detection of breast cancer, which is associated with higher long-term survival rates, and that money raised for breast cancer will produce a reliable, permanent cure. Breast cancer advocacy and awareness efforts are a type of health advocacy.
They may conduct educational campaigns or provide free or low-cost services. Breast cancer culture , sometimes called pink ribbon culture , is the cultural outgrowth of breast cancer advocacy, the social movement that supports it, and the larger women's health movement.
Some national breast cancer organizations receive substantial financial support from corporate sponsorships King , p. The goal of breast cancer awareness campaigns is to raise the public's " brand awareness " for breast cancer, its detection, its treatment, and the need for a reliable, permanent cure. Increased awareness has increased the number of women receiving mammograms, the number of breast cancers detected, and the number of women receiving biopsies Sulik , pp.
Awareness efforts have successfully utilized marketing approaches to reduce the stigma associated with the disease. Generally speaking, breast cancer awareness campaigns have been highly effective in getting attention for the disease. Breast cancer advocacy uses the pink ribbon and the color pink as a concept brand to raise money and increase screening. The breast cancer brand is strong: people who support the "pink brand" are members of the socially aware niche market , who are in favor of improved lives for women, believe in positive thinking, trust biomedical science to be able to solve any problem if given enough money, and prefer curative treatments to prevention Sulik , p.
The brand ties together fear of cancer, hope for early identification and successful treatment, and the moral goodness of women with breast cancer and anyone who visibly identifies themselves with breast cancer patients. The establishment of the brand and the entrenchment of the breast cancer movement has been uniquely successful, because no countermovement opposes the breast cancer movement or believes that breast cancer is desirable King , p.
A pink ribbon is a symbol of breast cancer awareness. It may be worn to honor those who have been diagnosed with breast cancer, or to identify products that a manufacturer would like to sell to consumers that are interested in breast cancer.
Pink ribbons are sometimes sold as fundraisers, much like poppies on Remembrance Day. The pink ribbon is associated with individual generosity, faith in scientific progress, and an optimistic "can-do" attitude.
It encourages individuals to focus on the emotionally appealing ultimate vision of a cure for breast cancer, rather than the reality that there is no certain cure for breast cancer, and no guarantee there will ever be such a cure Sulik , pp. Each year, the month of October is recognized as Breast Cancer Awareness Month by many governments, the media, and cancer survivors. The month-long campaign has been called Pinktober because of the increased production of pink goods for sale, and National Breast Cancer Industry Month by critics like Breast Cancer Action Sulik , pp.
Typical BCAM events include fundraising-based foot races , walk-a-thons , and bicycle rides Ehrenreich Participants solicit donations to a breast cancer-related charity in return for running, walking, or riding in the event.
Through mass-participation events, breast cancer survivors form a single, united group that speaks and acts consistently and shares a coherent set of beliefs Sulik , p. They also reinforce the cultural connection between each individual's physical fitness and moral fitness King , pp.
Various landmarks are illuminated in pink lights as a visible reminder of breast cancer, and public events, such as American football games, may use pink equipment or supplies. In , all King Features Syndicate comic strips on one Sunday were printed in shades of red and pink, with a pink ribbon logo appearing prominently in one panel.
Private companies may arrange a "pink day", in which employees wear pink clothes in support of breast cancer patients, or pay for the privilege of a relaxed dress code , such as Lee National Denim Day Ehrenreich Some events are directed at people in specific communities, such as the Global Pink Hijab Day , which was started in America to encourage appropriate medical care and reduce the stigma of breast cancer among Muslim women, and Male Breast Cancer Awareness Week, which some organizations highlight during the third week of October.
Thousands of breast cancer-themed products are developed and sold each year Ave These blended value objects offer consumers an opportunity to simultaneously buy an object and make a donation to a breast cancer organization Ehrenreich Manufacturers also produce products with pink labels or pink ribbon logos to donate a sum of money to support the cause Levine The donation is typically capped so that it is reached after a fixed level of sales, although in some cases the company is providing only free advertising for a selected charity.
Advertisers and retail consultants have said that because of consumer cynicism, a company can benefit from marketing its support for a cause such as breast cancer awareness only when the company treats that support as "a commitment and not a marketing opportunity". Pink products have also been condemned as promoting consumerism , materialism , and environmental degradation.
Critics are also concerned that the ubiquity of pink products may mislead people into thinking that significant progress has been made, and that small, individual actions, like buying a breast cancer-themed product, are sufficient Stukin Brinker said that corporate promotions enabled the organization to reach new audiences and that "America is built on consumerism.
To say we shouldn't use it to solve the social ills that confront us doesn't make sense to me. The first breast cancer awareness stamp in the U.
As it did not sell well, a semi-postal stamp without a pink ribbon, the breast cancer research stamp , was designed in Products like these emphasize the relationship between being a consumer and supporting women with breast cancer King , pp. In Canada, the Royal Canadian Mint produced 30 million cent coins with pink ribbons during for normal circulation Royal Canadian Mint Designed by the mint's director of engraving, Cosme Saffioti reverse , and Susanna Blunt obverse , this colored coin is the second in history to be put into regular circulation Royal Canadian Mint NBCC's "Not Just Ribbons" campaign sought to focus awareness efforts onto substantive issues such as genetic discrimination , access to cancer treatment, patient rights , and environmental breast cancer research Sulik , pp.
Many corporate and charitable organizations run advertisements related to breast cancer, especially during National Breast Cancer Awareness Month, in the hope of increasing sales by aligning themselves with a positive, helpful message King In addition to selling pink products, corporate advertisements may promote the company's progressive policies, or may provide free advertising for a chosen charity.
Medical institutions may run advertisements for mammogram or other breast-related services. Non-profit organizations often benefit from public service announcements , which are free advertisements provided by newspapers, radio and television stations, and other media.
Some marketing blurs the line between advertisements and events, such as flash mobs as a form of guerrilla marketing. The typical participant in the breast cancer movement, and therefore the advertisers' target audience , is a white, middle-aged, middle-class, well-educated woman King , pp.
Some corporate sponsors are criticized for having a conflict of interest. For example, some of the prominent sponsors of these advertisements include businesses that sell the expensive equipment needed to perform screening mammography; an increase in the number of women seeking mammograms means an increase in their sales, which has led critics to say that their sponsorship is not a voluntary act of charity, but an effort to increase sales King , p.
The regulated drug and medical device industry uses the color pink, positive images, and other themes of the pink ribbon culture in direct-to-consumer advertising to associate their breast cancer products with the fear, hope, and wholesome goodness of the breast cancer movement. This is particularly evident in advertisements designed to sell screening mammograms Sulik , pp. The marketing of breast cancer awareness allows people to incorporate support for awareness into their personal identity or lifestyle.
Socially aware, pro-woman individuals, businesses, politicians, and organizations use pink ribbons and other trappings of breast cancer awareness to signal their support for women, health, and mainstream medicine.
The term she-ro , derived from hero , is used in discussions of breast cancer to refer to women who have been diagnosed with breast cancer, and sometimes to those who have survived breast cancer. The term describes an "idealized" patient who combines assertiveness, optimism, femininity and sexuality, despite the effects of treatment, and as a "paragon [who] uses a diagnosis of breast cancer as a catalyst for a personal transformation" Zuger Sociologist Gayle Sulik analyzed the she-ro's social role and ascribes it qualities that include being an educated medical consumer with a brave, pleasant and optimistic public appearance and demeanor, who aggressively fights breast cancer through compliance with screening guidelines and "disciplined practice of 'breast health'".
In America the she-ro is diagnosed early due to adherence to early screening recommendations, and, by definition, she survives her diagnosis and treatment Sulik , pp. The role emphasizes the femininity and female gender role of the she-ro, offsetting the masculine characteristics of assertiveness, selfishness and "fighting" cancer by cultivating a feminine appearance and concern for others Sulik , pp.
During and after treatment, the she-ro regains her femininity by using breast reconstruction, prosthetic devices, wigs, cosmetics, and clothing to present an aesthetically appealing, upper-class, heterosexual feminine appearance and by maintaining relationships in which she can nurture other people Sulik , pp.
Following the proper feeling rules of the breast cancer culture is encouraged, including remaining optimistic of a full cure, rationalizing the selfishness of treatment as a temporary measure, and feeling guilty that it forces her to put her needs momentarily above the needs of others or due to her perceived inadequacy in caring for her family or other women with cancer Sulik , pp.
Also included in the role is a form of the have-it-all superwoman , cultivating a normal appearance and activity level and minimizing the disruption that breast cancer causes to people around her Sulik , pp. The effort of maintaining the role of a she-ro can be stressful. The role encourages women with breast cancer to care for others rather than themselves.
Some of them find this comforting, but it may lead to them feeling reluctant or unable to ask for the help they need or want, and this can lead to bitterness that their friends and family did not offer these services unbidden Sulik , pp. The success of their efforts to look and act normally may paradoxically increase their dissatisfaction, as their apparent ability to handle it all discourages people from offering help Sulik , pp.
The breast cancer culture celebrates women who display the attitude deemed correct, which implies that their continued survival is due to this positive attitude and fighting spirit. Women who reject the she-ro model may find themselves socially isolated by the breast cancer support groups that are nominally supposed to help them. Support from "the sisterhood" favors the "passionately pink", and tends to overlook women whose response to being diagnosed with breast cancer is incompatible with the pink ribbon culture, because they feel angry, unhappy, or afraid Sulik , pp.
The breast cancer culture is ill-equipped to deal with women who are dying or who have died Sulik , p. Similarly, the culture is also ill-equipped to deal with the news that a previously hyped treatment or screening procedure has been determined to be ineffective, with women advocating for the acceptance and promotion of inexpedient activities and inefficient or even sometimes harmful drugs Ehrenreich ; Olson , pp.
Breast cancer culture, or pink ribbon culture, is the set of activities, attitudes, and values that surround and shape breast cancer in public. The dominant values are selflessness, cheerfulness, unity, and optimism. It is pro-doctor, pro-medicine, and pro-mammogram. Health care professionals are sources of information, but the rightness of their advice is not to be seriously questioned by women with breast cancer.
Patients are not encouraged to ask where research money is going or if the research industry is making progress in finding the "cure" Sulik , pp. The emphasis on cheerfulness allows society to blame women for developing breast cancer and limits their responses to certain culturally determined scripts.
The requirement of cheerful optimism arose from the then-popular theory that cancer had a psychosomatic origin and that people who were diagnosed with cancer had a "cancer personality" that was depressed, repressed, and self-loathing.
Psychotherapy was therefore considered an adjunct treatment used to produce a cheerful, self-affirming identity. This theory was predominant among psychiatrists through the s, but has since been discredited Olson , pp. In particular, she sees breast cancer as an opportunity to give herself permission for necessary personal growth that she felt she was prohibited from or unable to make before Sulik , p. Breast cancer thereby becomes a rite of passage rather than a disease Ehrenreich ; Sulik , p.
The suffering, particularly the extended suffering of months of chemotherapy and radiation treatment, forms a metaphorical type of ordeal or rite of passage that initiates women into the inner circle of breast cancer culture.
Barbara Ehrenreich describes it this way:. Understood as a rite of passage, breast cancer resembles the initiation rites so exhaustively studied by Mircea Eliade: First there is the selection of the initiates—by age in the tribal situation, by mammogram or palpation here. Then come the requisite ordeals—scarification or circumcision within traditional cultures, surgery and chemotherapy for the cancer patient. Finally, the initiate emerges into a new and higher status—an adult and a warrior—or in the case of breast cancer, a "survivor.
Mainstream pink ribbon culture has aspects that are trivializing, silencing, and infantilizing Sulik , p. Women with breast cancer are surrounded by childish kitsch such as pink teddy bears and crayons, but there is no equivalent gift of toy cars for men diagnosed with prostate cancer Ehrenreich ; Sulik , p.
Women who choose not to conform to the culture may feel excluded and isolated; those who cannot conform to the prescribed triumphant script report feeling unable to share their stories honestly. Anger, negativity and fatalism transgress the feeling rules, and women with breast cancer who express anger or negativity are corrected by other women with breast cancer and members of the breast cancer support organizations Ehrenreich ; Sulik , pp. Appearing unattractive—such as going out in public with a bare, bald head if treatment causes temporary hair loss—transgresses the approved, upper-class style of pink femininity and provokes shaming comments from strangers Sulik , pp.
Programs such as Reach to Recovery and Look Good, Feel Better inform breast cancer patients of this cultural standard and help them conform to it Olson , p. This standard is not universally adhered to in every detail. Ehrenreich says that "[t]he question of wigs versus baldness Regardless of whether the transformation is towards a radical, natural or cosmetically enhanced appearance, treatment is always "a makeover opportunity" Ehrenreich This message trivializes women and reflects a belief that breast cancer is important because cancer and its treatment makes women feel less sexually desirable and interferes with men's sexual access to women's breasts, instead of because cancer and its treatment kill and disable women Sulik , pp.
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Breast cancer awareness support. Three Great Infographics on Breast Cancer Awareness
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Use natural cleaners such as vinegar rather than harsh chemicals. Such small changes can make all the difference in the long run. Do your research and share this knowledge with your friends and family. Education and prevention are key points to raising awareness. Ignorance is not bliss! One in eight women will be diagnosed with breast cancer in their lifetime.
It can be as simple as adding it to your workout schedule or including it in your shopping trip. Even the smallest contribution can help save a life. This article and all included information is not intended as medical advice and does not treat or diagnose. Please consult your doctor for any health-related questions or concerns. Do It For Your Boobs! These 9 surprising breast cancer prevention tips are simple enough for everyday life. Andrea is a fashion and fitness enthusiast who blogs at Andi's Attic.
She is from Saskatchewan, Canada and has an interest in learning about different types of fitness and living a healthy life. According to my doctors, the options were as usual: lumpectomy and radiation. Classes Create an Account Log In. Leave a comment. Comments wonderful comments! You May Also Enjoy. Related Items breast cancer breast cancer awareness month cancer charity health.
Breast Cancer Awareness Month - National Breast Cancer Foundation
And this year we will do the same with many education and awareness events planned! In September, we announced a partnership with Breastcancer. Way to go, Jason!
We love how you are showing your support! Tijuana has taken Breast Cancer Awareness Month to the next level by lighting the building up in pink and recognizing their breast cancer survivors. Great job Tijuana!! Proud in pink! Orgullosos en color de rosa! World Health Organization. Breast Cancer Awareness Month in October. Breast Cancer Awareness Month Follow our journey of commitment throughout the month on this page! Read Now. Hey Richmond!
Way to show your support wearing the pink boas!! Looking Good! Hello Merit Medical South Africa!! You are so inspiring. Merit Medical.